Los Lobos Fever Grips South by Southwest

An award-winning local journalist, Nancy Flores leads Austin Vida as its editor and publisher. She’s the founder of Cultura Media, Austin Vida’s umbrella organization, and was recently named one of “Austin’s Top Latina Entrepreneurs to Watch,” by the digital news outlet Austonia (now called ATXtoday).

Nancy grew up in the border town of Eagle Pass, Texas, and is the proud daughter of Mexican immigrants. She has specialized in writing about underrepresented Central Texas communities, most recently reporting for the Austin American-Statesman and Austin360. Her contributions to Austin’s Latino community recently earned her the Award of Excellence in Media Arts from the city’s Mexican American Cultural Center. In 2019, Remezcla named her among the nation’s “Latino Columnists You Should Be Reading.”

Nancy revived and reimagined Austin Vida during the pandemic to amplify, inform and celebrate the Latinidad of our local community with culturally-competent news and culture that centers the voices of nuestra gente.

A graduate of St. Edward’s University in Austin, Texas, Nancy received a College Assistance Migrant Program (CAMP) scholarship, and earned a BA in Communication with a Minor in English Writing.

She’s also an alumna of the Hispanic Austin Leadership Program, the Google News Startup Bootcamp program, the Leadership Academy for Diversity in Digital Media program presented by Poynter and The Washington Post, and was part of the inaugural cohort of the Tiny News Collective, which continues to serve as Austin Vida’s nonprofit fiscal sponsor.

Nancy served on the board of directors for the National Association of Hispanic Journalists, and helped relaunch its local Central Texas chapter. She is the founding president of the St. Edward’s University College Assistance Migrant Program Alumni Association.