Fuerza Regida Brings Regional Mexican Music Power to South by Southwest

Fans packed ACL Live at the Moody Theater as Fuerza Regida brought the booming sound of Música Mexicana to the forefront of this year’s festival.

Jesús Ortiz Paz of Fuerza Regida at Rolling Stone’s Future of Music Showcase: Fuerza Regida Night held at ACL Live at the Moody Theater on March 13, 2026 in Austin, Texas. Photo Courtesy of Samantha Tellez for Rolling Stone

Música Mexicana took center stage at ACL Live at the Moody Theater on Friday night for Rolling Stone’s Future of Music showcase at South by Southwest. The venue reached capacity as fans gathered outside before the show-stopping headliners, regional Mexican band Fuerza Regida, took the stage. 

Formed in California in 2015, Fuerza Regida’s fame rose quickly with their infectious anthems y corridos. The band gained popularity among Mexican American youth, and their influence spread nationwide and internationally. 

“We just want to have a good time,” said Deysi Lopez, who traveled from Houston for the concert. “I just had a baby three years ago, and this is the first concert I’ve been to since.”

At a festival long dominated by indie rock and emerging pop acts, the booming sounds of regional Mexican music are claiming their place in the heart of downtown Austin.

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Jose Garcia, Jesús Ortiz Paz and Moises Lopez of Fuerza Regida at Rolling Stone’s Future of Music Showcase: Fuerza Regida Night held at ACL Live at the Moody Theater on March 13, 2026 in Austin, Texas. Photo Courtesy of Samantha Tellez for Rolling Stone
Jose Garcia, Jesús Ortiz Paz and Moises Lopez of Fuerza Regida at Rolling Stone’s Future of Music Showcase: Fuerza Regida Night held at ACL Live at the Moody Theater on March 13, 2026 in Austin, Texas. Photo Courtesy of Samantha Tellez for Rolling Stone

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Author

Brianna Chavez (she/her) is a born and raised Austinite and serves as Austin Vida’s Spring 2026 Editorial Intern. She graduated with a Bachelor’s in Journalism from Texas State University in 2024. She worked for four years as a Life and Arts reporter with The University Star, Texas State’s student-run newspaper. Her work has been recognized by the Freedom of Information Foundation of Texas and the Society of Professional Journalism. She has contributed to various publications in Austin, including the Austin American-Statesman and Austin Woman.

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