3 Mujeres Who Rocked SXSW 2025
In honor of Women’s History Month, we’re highlighting some fierce female performers who performed at South by Southwest and should be on your playlists.
Música from across Latin America as well as U.S.-based Latin music artists made a strong case at South by Southwest 2025 for what’s possible when there’s a spotlight on cultura. Artists from places ranging from Puerto Rico to Peru showcased genres from neo-soul to rock.
At this year’s fest, música Mexicana stars continued to make a splash with artists such as Grupo Frontera and Ivan Cornejo headlining major showcases. It’s clear that the genre, which recently broke into SXSW in a bigger way, is here to stay at the festival. SXSW 2025 also welcomed the festival’s biggest cumbia showcase at Hotel Vegas and the Volstead featuring artists such as Corpus Christi-based producer El Dusty as well as Austin’s own El Combo Oscuro.
SXSW this year kicked off during International Women’s Day on March 8 and as we continue to celebrate Women’s History Month, we honor some of the fierce featured artists who not only rocked the festival but are also making waves in the industry, telling authentic stories through their music and blazing trails for future generations of Latin music lovers.
Allow yourself to be transported by the powerful vocals and overflowing charisma that follows songstress Tanicha Lopez on stage. Featured on a Puerto Rican Rising Artists showcase, the artist, who is also a songwriter and producer, delivered her genre-bending bilingual música inspired by jazz, neo-soul and improvisation with passion and infectious energy.
Backed by first-rate musicians, including a saxophonist, it’s easy to understand why she’s making significant steps onto the international stage.
Dámaris Bojor (Sonora, Mexico)
“It’s folks from the mountains,” Dámaris Bojor told festgoers at Flamingo Cantina during her SXSW set. Her refreshing blend of regional Mexican music, folk and country is blazing new music trails. She’s calling it “Folkpirano,” a mashup that includes a northern Mexican sound known as campirano. During her performance, Bojor covered crowd favorite songs from legendary Mexican artists like Juan Gabriel and Joan Sebastian, but she really shined when sharing original songs from her upcoming debut album such as “Volar” and “Nube De Paso.”
Keep your eyes on this artist to watch as she reimagines what it means to be a woman shaking up regional Mexican music.
You may think we are biased featuring a local group, but even as Austin music fans have watched the transformation of this sister trio from student musicians to professional artists, The Tiarras hold their own among all of the SXSW featured bands.
Their technique keeps sharpening, their showmanship shines and with anthems such as “Soy Chingona” and their own poderosa take on classics like “La Negra Tomasa,” The Tiarras need a permanent place on your playlist.
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