March Cultura Guide: SXSW para ti, César Chávez Day y más

Plus, Joe’s Bakery makes history and Latinapalooza show!

March Cultura Guide: SXSW para ti, César Chávez Day y más

Plus, Joe's Bakery makes history and Latinapalooza show!

SXSW para ti, Joe’s Bakery, César Chávez March y más this month


As we step into spring, we’re excited to shine a light on everything from the upcoming César Chávez March to ensuring that Latino representation gets highlighted at South by Southwest.

Check it out:

Sí Se Puede: Big news about beloved Joe’s Bakery!

CommUNITY + Cultura News: Get the latest on all things Latino at SXSW. Plus, learn about the all-volunteer band energizing the Austin FC home game experience.

✍ We loved teaming up with Latinitas Magazine and UT’s Reporting en Español class for some of these stories!

Missed Amplify Austin, the city’s annual day of giving? Austin Vida is reader-supported. If you’d like to donate to help lift Latino news and culture stories, please make a tax-deductible contribution here.

As always, I hope you can find community in the curated cultural happenings we bring you via our monthly Cultura Guides.

Click below to view your free, instant download. ⬇️ ⬇️ ⬇️


Nancy Flores, Austin Vida Editor & Publisher

César Chávez Day is on March 31. Each year, the community gathers to honor the civil rights activist in various ways including a march and day of action. Find out more about this year’s events in your free March Cultura Guide. Photo by Nancy Flores

What’s in the March Cultura Guide?

✊ How you can honor César Chávez Day.

Where to find all things Latino at SXSW.

How Afro-Latin flow bilingual classes can get you moving.

Which non-SXSW concerts to catch, from Mexico’s King of the Accordion to an International Women’s Day concert.

Where to find an art exhibit dedicated to food for the alma.

Where you can find poetry from the borderlands in Austin.

CommUNITY + Cultura News

Catch up on the latest Austin Vida articles. Got a news tip? Is there a story you’d like to see in Austin Vida? Email

Cultura to Watch at SXSW 2023

We’re highlighting all things Latino at the South by Southwest Conference and Festivals from film to music and speakers. Check out the free events as well. Read more.

Latino Artists Showcased at SXSW 2023

Austin Vida partnered with Latinitas to highlight SXSW music artists to watch from around the globe. Read more.

How Cultura Helps La Murga de Austin Create Electric Q2 Stadium Experience

Soccer players and fans credit the atmosphere at the Q2 stadium as one of the big reasons the team ended last year’s season as the No. 2 team in the western conference and had the opportunity to go to the playoffs. As Austin FC gears up for the upcoming regular season, which starts Feb. 25 and runs through Oct. 21, the La Murga band collective plans to bring the fútbol fire that’s ignited both players and fans. Read more.

Cómo La Murga de Austin ha creado un ambiente electrizante en Q2 Stadium

Mientras Austin FC se prepara para la próxima temporada regular, que comienza el 25 de febrero y termina el 21 de octubre, La Murga de Austin planea traer el fuego del fútbol que ha encendido tanto a los jugadores como a los aficionados. Read more.

Sí Se Puede

Did you or someone you know receive an honor? Let us know by emailing us at for newsletter consideration.

Photo by Nancy Flores/Austin Vida

✨ Felicidades to Joe’s Bakery for being named one of America’s Classic restaurants by the prestigious James Beard Foundation. Only six recipients from across the country earned the 2023 America’s Classics Award.

It’s awarded to locally-owned restaurants that "have timeless appeal and are beloved regionally for quality food that reflects the character of its community," according to the foundation.

Joe’s Bakery & Coffee Shop, located on 2305 E. 7th St. has served a rapidly changing East Austin for decades. It originally opened in 1935 as La Oriental Grocery & Bakery and then became Joe’s Bakery & Coffee Shop in 1962 when Joe Avila and his wife Paula bought the business. Today, Joe’s widow Paula leads three generations of Avila women who continue the community spirit that brings together both regulars and newcomers. At this politically active community hub, don’t be surprised to see voter registration drives along with the restaurant’s beloved pan dulce, migas, breakfast tacos y más.

Photo contributed by Regina Estrada

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Austin Vida is an independent digital news and culture site amplifying, informing and celebrating Latinidad. We’re based in Austin, Texas. All of our content, including our popular monthly Cultura Guides, is free. Thank you for your support.

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