This article originally appeared in Latinitas Magazine and was published through a partnership with Austin Vida. Latinitas Magazine is a publication of the nonprofit organization Latinitas, which empowers all girls to innovate through media and technology. Austin Vida is proud to uplift the work of emerging writers.
South By Southwest has been an Austin staple since its inception in 1987. What started as a simple idea to unite the creatives within one city has grown into a global phenomenon. One that features a full-scale music festival, a Hollywood-worthy film festival, along with conferences, panels, and exhibitions (oh my). SXSW is quite the impressive event, made even more special by the sheer diversity represented both on screen and on stage. This year, solely counting artists that are from Latino and South American countries or create Latin music, SXSW is featuring more than 80 Latino artists.
Some of the featured artists are absolutely massive. Take Argentina’s Tiago PZK, a Popstar from Buenos Aires who got over 99 million views on just one of his performances of his song “ Sola ”. There’s also Mexico’s Oscar Maydon, who specializes in a more traditional sound. As of right now, his collaboration with Natanael Cano “ Porte Exuberante ” has nearly 140 million streams on Spotify. And performing at SXSW on March 14 is Puerto Rican artist Alejo, a big Reggaeton artist with over six million Spotify listeners monthly. SXSW also highlights up-and-coming and local talents. This year about 12% of the Latino artists are actually based in Texas. This includes Dallas’s very own smooth pop group, Luna Luna and several Austin-based artists.
Here are some of the artists performing at SXSW and where they’re from. More SXSW artists have been announced since publication and more are expected to be announced leading up to the fest. Find a schedule of performances here.
Argentina
DAT GARCIA (Buenos Aires, Argentina) Electronic and Traditional | 6,845 monthly listeners
Tiago PZK (Buenos Aires, Argentina) Latin and Pop | 15,836,290 monthly listeners
Brazil
BIKE (Sao Pãulo, Brazil) Rock and Psychedelic | 2,464 monthly listeners
Os Mutantes (Sao Pãulo, Brazil) Rock and Tropical | 400,285 monthly listeners
Rogê (Rio de Janeiro, Brazil) World and Bossa Nova | 95,343 monthly listeners
Tuyo (Sao Pãulo, Brazil) Pop and Afropop | 177,750 monthly listeners
Zudizilla (Pelotas, Brazil) Rap and Jazz | 44,154 monthly listeners
Canada
Chantel (Mississauga, ON, Canada) Latin | 22,381 monthly listeners
Okan (Toronto, ON, Canada) Latin and Jazz | 2,306 monthly listeners
Ramon Chicharron (Montreal, QC, Canada) Latin and Alternative | 33,029 monthly listeners
Chile
J Güero (Santiago, Chile) Latin and Electronic | 2,798 monthly listeners
Juani Mustard (Rancagua, Chile) Rock and Folk | 3,881 monthly listeners
K-efe (Santiago, Chile) R&B and Rap | 97,470 monthly listeners
Colombia
BALTHVS (Bogotá, Colombia) Funk | 59,822 monthly listeners
Caravanchela (Bogotá, Colombia) Pop and Funk | 12,772 monthly listeners
Dawer X Damper (Cali, Colombia) Rap and Afrobeat | 83,799 monthly listeners
Diana Burco (Bogotá, Colombia) Latin and Cumbia | 11,965 monthly listeners
Laura Pérez (Bogotá, Colombia) Singer and Indiepop | 106,481 monthly listeners
Monophonicos (Barranquilla, Colombia) Latin and Alternative | 429 monthly listeners
Paraísos (Barranquilla, Colombia) Electronic and Pop | 1,139 monthly listeners
The Virginia Valley (Medellín, Colombia) Electronic and Synthpop | 3,013 monthly listeners
Dominican Republic
El Gran Poder De Diosa (Santo Domingo, DR) Latin and Traditional | 1,465 monthly listeners
La Marimba (Santo Domingo, DR) Latin and Alternative | 6,510 monthly listeners
Letón Pé (Santo Domingo, DR) Latin and Indiepop | 33,443 monthly listeners
Tangowhiskyman (Santo Domingo, DR) Latin and Psychedelic | 3,092 monthly listeners
Ecuador
Mirella Cesa (Guayaquil, Ecuador) Latin and Indiepop | 11,435 monthly listeners
Guatemala
Sara Curruchich (San Juan Comalapa, Guatemala) Latin and World | 8,620 monthly listeners
Tita (Guatemala City, Guatemala) Pop and Alternative | 14,036 monthly listeners
Honduras
Isabella Lovestory (Tegucigalpa, Honduras) Reggaeton and Electronic | 197,544 monthly listeners
Mexico
Bial Hclap (Guadalajara, Mexico) Electronico and Folk | 52,535 monthly listeners
Dawn Avenue (Mexico City, Mexico) Pop and Alternative | 470,818 monthly listeners
Destiny Navaira ( Monterrey, Mexico) Latin Fusion | 1,708 monthly listeners
Foudeqush (Mexico City, Mexico) R&B and Alternative | 2,325,952 monthly listeners
Girl Ultra (Mexico City, Mexico) R&B and Alternative | 518,951 monthly listeners
Immasoul (Chetumal, Mexico) Latin and R&B | 321,951 monthly listeners
Jhoniván y su Cumbia Loop (Monterrey, Mexico) Latin | 18K subscribers
Karen y Los Remedios (Guanajuato, Mexico) Latin and Cumbia | 42,614 monthly listeners
O Tortuga (Mexico City, Mexico) Rock and Garage | 12,525 monthly listeners
Oscar Maydon (Mexicali, Mexico) World and Regional | 10,192,655 monthly listeners
Ramona (Tijuana, Mexico) Rock and Indiepop | 563,251 monthly listeners
Son Rompe Pera (Naucalpan de Juárez, Mexico) Latin and Cumbia | 110,935 monthly listeners
Peru
Lorena Blume (Lima, Peru) Folk and Fusion | 35,294 monthly listeners
Puerto Rico
Alejo (Caguas, PR) Reggaeton and Pop | 6,583,066 monthly listeners
El Laberinto del Coco (San Juan, PR) World and Caribbean | 477 monthly listeners
iLe (San Juan, PR) Latin and Pop | 478,981 monthly listeners
Los Rivera Destino (San Juan, PR) Rock | 225,798 monthly listeners
Neysa Blay (Cabo Rojo, PR) Latin and Alternative | 685 monthly listeners
PIQUETE (Santurce, PR) Latin and New Wave | 1,838 monthly listeners
PJ Sin Suela (Ponce, PR) Latin and Rap | 1,647,983 monthly listeners
The Color Brown (Carolina, PR) Hip Hop and Reggaeton | 805 monthly listeners
unÁnima (San Juan, PR) Latin and Alternative | 2,896 monthly listeners
Villano Antillano (Bayamón Pueblo, PR) Rap and Reggaeton | 5,674,270 monthly listeners
Spain
Caballo Prieto Azabache (Madrid, Spain) Rock | 7,901 monthly listeners
Candeleros (Madrid, Spain) Latin and Psychedelic | 1,257 monthly listeners
Ghouljaboy (Jerez, Spain) Pop and Trap | 67,508 monthly listeners
Júlia Colom (Valldemossa, Spain) Folk and IndiePop | 1,768 monthly listeners
Maestro Espada (Murcia, Spain) Electronic and Folk | 22,110 monthly listeners
NOIA (Barcelona, Spain) Electronic and Pop | 22,230 monthly listeners
Núria Graham (Vic, Spain) Folk and Jazz | 74,781 monthly listeners
Rakky Ripper (Granada, Spain) Electronic and Pop | 128,195 monthly listeners
United Kingdom
Desta French (London, UK) Latin | 66,186 monthly listeners
United States
Buenos Diaz (Austin, TX) Rock | 6,888 monthly listeners
Cecilia + The Broken Hearts (Austin, TX) Latin and Cumbia | 182 monthly listeners
Como Las Movies (Austin, TX) Latin and Pop | 2,532 monthly listeners
Del Castillo (Austin, TX) Latin and Rock | 2,643 monthly listeners
Diamante Perez (Ulysses, KS) Latin and Acoustic | 42,530 monthly listeners
Divino Niño (Chicago, IL | Colombia) Latin and Cumbia | 117,409 monthly listeners
El Combo Oscuro (Austin, TX) Latin and Cumbia | 804 monthly listeners
Elena Rose (Miami, FL) Latin and Pop | 1,419,586 monthly listeners
Eslabon Armado (Patterson, CA) Latin and Regional | 8,185,733 monthly listeners
Estereomance (El Paso, TX) Latin and Dream Pop | 29,602 monthly listeners
Luna Luna (Dallas, TX | Colombia) Pop and Alternative | 296,852 monthly listeners
Michi Sanz (Miami, FL) Latin and Pop | 4,947 monthly listeners
Money Chicha (Austin, TX) Latin and Cumbia | 10,191 monthly listeners
Nemegata (Austin, TX) Latin and Psychedelic | 730 monthly listeners
Poe Leos (Rockford, IL) Latin and Pop | 7,761 monthly listeners
Shiela (Miami, FL | Mexico | Nicaragua) Latin and Pop | 693 monthly listeners
Shrt_Lyf (Austin, TX) Latin and Trap | 1,656 monthly listeners
Superfónicos (Austin, TX | Colombia) Latin and Alternative | 4,678 monthly listeners
Trucha Soul (Austin, TX) Latin and Cumbia | 210 followers
Uruguay
Belén Cuturi (Montevideo, Uruguay) World and Folk | 9,708 monthly listeners
Venezuela
Los Hermanos Química (Caracas, Venezuela, Bolivarian Republic Of) Latin and Rap | 99,876 monthly listeners
About the author:
Camilia Dejesus is a staff magazine writer and podcast producer at Latinitas. She has been writing since she was a child and enjoys all forms from creative writing down to narrative analysis. She graduated from Brooklyn College with a Bachelor’s in Television and Radio Production and is working full-time at Latinitas Magazine. In her free time, she loves writing stories and doing creative projects such as water coloring or creating poem collections. However now, her greatest passion is trying to find new topics that will engage and inspire Latinx youth.
